03431644333 042-37-814-140
Workring Hours: (9:00 AM to 6:00 PM)
03431644333 042-37-814-140
Workring Hours: (9:00 AM to 6:00 PM)
Product Code(SKU): 0692926372
Import from USA in Pakistan 
Availability: Instock in USA ✔
Product weight: 0.98 Pounds
Important : This product will take 3 to 4 weeks to delivery at your doorstep.
StoryBranding 2.0 is a revision of the award-winning, internationally celebrated book on the original StoryBranding™ brand-planning process. Having won numerous awards since it was first published in 2012, it is regarded as the seminal book on branding for entrepreneurs and privately-held companies.
This book s biggest contribution is provided through examples and step-by-step instructions on how to avoid the single-biggest cause of marketing failure. This mistake is described as the myopic focus business owners give to selling a better mousetrap while ignoring what s needed to establish a better brand.
If you re selling a product or service, you probably already know how important it is to clearly communicate its unique problem-solving abilities. However, when it comes to marketing, unique benefits, like perishable fruit, have expiration dates. No doubt, right now somebody somewhere is probably trying to figure out how to "out-benefit" your offering.
But having a strong brand is like owning competitive threat insurance. It has been proven, time after time, the more a brand emotionally resonates with a given audience, the more likely success. In essence, this book provides a proven roadmap on how to get there.
StoryBranding 2.0 was not written by a novelist who decided that a similar discipline could be applied to marketing products and services, aka "story brands." Nor will you find improperly contrived storytelling methods prescribed by literary mystics like Joesph Campbell. Instead, this book provides a practical, relevant, and time-tested short-cut to the long road a highly successful advertising executive has traveled.
In essence, StoryBranding 2.0 will greatly enhance your marketing efforts as it aims your sights on your brand’s ability to establish that all-important emotional connection with your most-likely buyers - people who support what you stand for because it reinforces their own beliefs and values. As a result, these same people will become something better than just customers. They will become followers.
"It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn t have it twenty years ago" --Annette Simmons, Bestselling author of Whoever Tells the Best Story Wins and The Story Factor
"We all use stories to communicate with each other--families, friends, or business associates. Jim has captured the essence of how to tell a good story that not only resonates with the listener but drives home the message in a clear and concise fashion." --Russ Umphenour, CEO, Focus Brands
“I ve done the scientific research to establish why stories are so powerful for human communications. Jim s book is an excellent practical guide to how you effectively use them." --Kendall Haven, Story Strategist/Author/Master Storyteller
“Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must-read.” --Michael Margolis, president, Get Storied; author of Believe Me
“All marketers should read Jim s book, especially those who haven t embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a roadmap for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book." --Dennis Dunlap, CEO, American Marketing Association
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